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Hy2U Beauty Contest Water Bags
Niceness is the central theme in the Hy2U-Campaign. That seems contradictory: Hy2U is SMS-language for Hygiene to you. This is why: the campaign looks for positive inputs, therefore 'Niceness'. We advocate a thing that is used many times daily for comfort (and yes, also for the sake of hygiene), so it is close by, often made available at a prominent place, be it at home or at school. So the 'thing' should first of all look nice, better beautiful.
Also, more often then not, you know the person who made it so nice well enough. In this case to select the maker of the most beautiful water bag was easy: Hanneke Pijpers made them all!