Plan by Joel and Reinder to set up a media campaign for Home Work, StorageStools, and linking into other initiatives.
Timeline: Beginning of May till End of June
Activity: Public Awareness Campaign
With Bram and Chintu going to Guatemala, the development of the StorageStools, and expanding activity at Demotech this year, public awareness of the message of Demotech is vital to the further growth of the organization. Future activity by Demotech depends on the increasing involvement of more people, organizations, and active observers in order to achieve success.
By taking advantage of the media opportunities offered by the project in Guatemala, the level of activity at the lab, and the forthcoming new look for the website, a media campaign is planned. Giving a direct and populist message to free media, attention can be drawn to Demotech and its ideas, as well as attracting vital support for future activities.
A blog-style web space will be set-up, and three students hired to fulfill the two month campaign. Using the StorageStools as a central design example, and the Guatemala project as the central field project, and Demotech theory as a central guide to the project, an assertive PR campaign will be set up over the internet to tell the story. The campaign will include:
Furthermore, training and practice with the stools, and if demand arises production of stools through Hans Baarslag, will support the campaign, and the further development of teaching and building the design. It is hoped that this project will create interest and momentum to bring in a LabStaff project.
Tasks involved in the media campaign are suggested as follows:
The target audience for the campaign is:
Established already is an e-mail address: firstname.lastname@example.org
|20 April||Workshop given to the Workforce, explain idea for campaign|
|???||meeting with Ivo, Vodaphone, Joel, Reinder|
|27 April||Empowerment Conference to address students with the idea, test story, gather staff|
|1 May||Planning meeting with Bram, Reinder, Chinto, Joel, Stefen|
|14 May||Final Design for Stools|
|14 May||Chinto and Bram go to Guatemala with latest stool design|
|14 May||Workshop prepared for introduction in The Netherlands|
|28 May||Website full with Guatemala stuff|
|28 May||Started with Workshops in Holland|
Text Elements for use in the Campaign: