Reconsidering the presentation of Demotech targets and policies in our website

We reconsidered the presentation of Demotech targets and policies with the means available in a website. The question of what Demotech is about, presented the occasion. Currently the menu-item 'About us' links to text, but this text may not clarify in a visitor's mind the exact direction of Demotech's policies. How could this be done better?
Richard Zuidhof, Marc van der Kamp and Rejo Zenger have the experience in web-design to offer alternatives. These alternatives have to be related to the present setup of our website.
The usual way in which presentations are made to an audience with a projector and images using MS Powerpoint seemed an effective as well as attractive option. It could combine short bits of text that relate (and are hyper linked) to a cluster of information. Such text could be displayed with a related picture as background. Text items with background could then be presented as a series of slides. How could this idea come together with other demand for a presentation of text related to images?
Two more text-picture related items need attention. One being the downloadable manual of a design. Which is what future users need. The second is the description of prototype development process. This is essential for making use of the feedback from others through the website. People collaborating with Demotech do not need a polished presentation, just a rough and sketchy presentation will do.
We feel attracted to the simple but clear set up for a construction manual found on Internet. Marc promised to look into the possibility of programming the above three options for the Demotech website.