Niceness is the central theme in the Hy2U-Campaign. That seems contradictory: Hy2U is SMS-language for Hygiene to you. This is why: the campaign looks for positive inputs, therefore 'Niceness'. We advocate a thing that is used many times daily for comfort (and yes, also for the sake of hygiene), so it is close by, often made available at a prominent place, be it at home or at school. So the 'thing' should first of all look nice, better beautiful.